Mind Power Issue #80

Rich Brain/Poor Brain. What's YOUR mindset?

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Issue #80 – Monday, September 25, 2017

Of all the people I meet in this business and in life, John Assaraf is one of those rare people with whom I deeply resonate. Besides the fact that he’s been using Holosync® for at least 15 years now…

...he thinks BIG, like I do.

So I invited John to contribute the feature story to this issue of Mind Power. You are going to LOVE his style, his heart and the terrific insights he offers into the human psyche.

In this issue, John offers really powerful tools that will help you overcome obstacles you are facing in regards to money…

...so that you can sculpt the masterpiece your life is meant to be!

Be well.

Rich Brain, Poor Brain:
The Hidden Mental Blocks

That Keep You Broke

by John Assaraf

A long time ago there was a businessman who seemed to have the magic touch.

He had a knack for creating products that solved people’s’ problems (and would create successful businesses out of thin air). Over the course of his life, he did this time and time again. But even though he had this ‘magic touch’ for making money, he never got wealthy.

You see, every time he would create a winning business, he would scale up fast and make a lot of money.

But within a few years, he would be dead broke. Some months he’d even struggle to pay the electric bill in his apartment to keep the lights on. 

No matter how much money he made, he would find a way to blow it and destroy the business in the process. This happened time and time again.

Now, you might wonder why did this happen? Why didn’t he learn his lesson the first time? Why didn’t he just save up some of his profits so he wouldn’t keep making the same mistakes?

There’s a good reason for this. His mindset was a symptom of a bigger problem.

The Hidden Barrier Holding Us Back From Wealth

Someone finally asked this successful businessman why he couldn’t ever just stay rich. Here’s what he said:

“You have to understand. I grew up in a poor, working-class town. From the time I was a young boy I had it drilled in my head that I’m no better than anyone else. My friends, schoolmates, and family never aspired to be much. And their beliefs rubbed off on me.

So even to this day, no matter how well I do financially there’s a voice that tells me I don’t deserve all this success.”

This businessman’s problem was that his limiting beliefs held him back. He never believed that he was worth the money he was making. So his subconscious mind found ways to sabotage his success. And then he’d return to a level of ‘wealth’ that he was comfortable with.

These limiting beliefs are part of a set of thought patterns we all have running through our minds. I like to refer to these thought patterns as Neuro-Financial Patterns.

Most people suffer from a poverty mindset caused by Negative Neuro-Financial Patterns. These patterns are programmed into your brain from a young age. You pick them up from your environment, your peers, and what you hear at home.

The Great Wealth Experiment

Let me show you how these Neuro-Financial Patterns work.

Imagine we put 100 random people in a room. Let’s say we gave each one of these people $1,000,000. Next, we instruct them to use this money to build a better financial future for themselves.

If we checked up on them five years later, how many people do you think would have more than the $1,000,000 they started with?

There might be one person out of 100 who would have made even more in that time.

What about the other 99% of people? It’s sad to say but everyone else would blow it all until they got back to where they started. Don’t believe me? Look at how many lottery winners are now broke.

If your mind is not ready for this wealth, you won’t be able to hold on to it for long. It all comes down to the belief system you have about money. It all comes down to your Neuro-Financial Patterns.

It is possible to remove these Negative Neuro-Financial Patterns. It’s not your fault that you think this way – you couldn’t control what you learned.

But you CAN control your ability to change and develop Positive Neuro-Financial Patterns. Here’s how:

The Four-Step “Money Mindset” Audit

If you want to move from a poverty mindset to a wealth mindset you need to audit your thought patterns.

Take a piece of paper and split it into four columns. In the first column, write down a significant financial event in your life. Did you get a raise at your job, or receive an inheritance or a gift?

In the second column, write down what happened with this newfound fortune.

  • Did you start spending more as a result of your increased income?
  • Did you blow the profits of a big sale on things you didn’t need?
  • Did you manage to save any money from the gifts you’ve gotten in your life?

In the third column, I want you to write down why you think that result happened.

For instance: if you started spending more money after you got a big raise, then explain why you thought this happened.

  • Maybe you thought that this increase in income meant you need to spend more to “look the part.”
  • Maybe you thought now that you had all this extra money you should spend now because it might not be there forever.
  • Maybe deep down inside you don’t think you deserve to earn this much.

You might have any number of theories – and some of them may be completely irrational. That’s OK! Oftentimes we are irrational when dealing with money.

In the fourth and final column, I want you to write down a new solution. If you could go back in time and make different choices, what would you do?

  • Would you save 10% of that money for the future?
  • Would you invest it in your education?
  • Would you use it to pay off some of your debt?

By going through this process you create new ways of thinking about how to use money as a tool to get what you want in life. You can’t change the past. But you can train your brain to stop and think about irrational decisions before you make them. You can see that you are in control of your money and your future.

You’ll start to think like a wealthy person. You will realize that you are smarter than you give yourself credit for. And you’ll realize you can have a better life by making better financial choices for your future.

Your thoughts become your actions. Your actions become your behaviors. Your behaviors become your habits. And when you develop strong habits, you can overcome even the worst poverty mindset.

It all starts with a firm decision to change your financial future.

About John Assaraf

John is one of the leading behavioral and mindset experts in the world with a unique ability for helping people release the mental and emotional obstacles that prevents them from achieving their very best in life and business.

In the last 10 years, he has written 2 New York Times Bestselling books, appeared on Larry King Live 8 times and has been featured in numerous movies including the Blockbuster smash hit movie The Secret and Quest for Success with Richard Branson and the Dalai Lama.

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