I thought he was a brilliant marketer, which I confirmed when we first met on the phone in 1994.
different parts of your brain. They are driven by neuro-linguistic programming, accelerative learning, and preconscious processes.
Our titles back then included New Behavior Generator, 10-Minute Supercharger, Anxiety-Free, Get Around To It, Ideal Weight, and about a dozen more. Today, we have over 50 titles.
By the end of that first conversation, we had convinced each other to endorse each other’s program and send offers to each other’s lists through snail mail.
Joint venture marketing was born to the world of self-improvement…
...and the tight relationship between Centerpointe and Learning Strategies continues today.
Bill and I had many spirited phone conversations sharing what we were learning from various marketing tactics and strategies. More than once Bill would say:
“Why are you doing it that way? You should be doing it this way.”
We certainly had different styles of marketing, but like Learning Strategies, Bill was in full integrity working in the best interest of his clients. Client satisfaction was important for him.
In 2004, ten years after our first conversation, we were on the phone again talking about another huge step in our relationship.
What if we added Holosync tracks to the Paraliminals when they were remastered in the move from audio cassettes to CDs? “Would they be more effective?” I asked Bill.