Mind Power Issue #107
A Mystery in Plain Sight
Issue #107 – Monday, April 2, 2018
Finally. Someone who will tell you like it is. Like it really is.
I was talking with my good friend, Dr. Susan Peirce Thompson, about the “overweight” epidemic that has spread world-wide over the past several decades.
(Roughly 2 billion people worldwide are now overweight.)
Her knowledge on the subject was so insightful, so honest, and so powerful...
...that I asked her to contribute to this week’s issue of Mind Power.
Here’s my favorite part:
Susan has an iron clad, time- and people-tested solution to healthy, sustainable, and lasting weight loss.
If you are overweight, or if you know someone who struggles with weight-loss, you owe it to yourself, and them, to read Susan’s feature article below.
Her solution (which anyone can do, with no cost for pills, protein shakes or prescription diet plans) takes your body and your brain to new levels of health…
...without the craving and yo-yo dieting that (get this!) 99% of dieters suffer through.
An epidemic in any other category of health and fitness, would have a world-wide solution by now.
But you don’t have to wait for that. Find the key to the “Mystery in Plain Sight” below.
Centerpointe Research Institute
The Obesity Epidemic: A Mystery in Plain Sight
by Dr. Susan Peirce Thompson
Something is awry.
Over the past half century or so, there’s been a shift in how our bodies and brains react to food.
As a consequence, as a species we are getting fatter, and no amount of education or effort seems to be helping.
The statistics are as bad as you think. Roughly 2 billion people worldwide are now overweight, and 600 million of them are obese. In the United States alone, 108 million people are on a diet.
(That number comes from The U.S. Weight Loss and Diet Control Market, which merely measures people actively spending money on diet-related products and services.)
It doesn’t count all the people trying to eat less or get healthier on their own.
The consequences of this problem couldn’t be more dire: 63 percent of people die prematurely from diet-related diseases including heart disease, cancer, diabetes, and stroke.
Over the next 20 years, the World Economic Forum estimates that developed nations will spend $47 trillion on diseases caused by the global-industrial diet.
We are eating ourselves sick—and into the poorhouse.
But here’s the statistic that I want to focus on:
Among the obese who try to lose weight, the failure rate is 99 percent. Literally. Ninety-nine percent do not succeed at getting slim.
And for that precious 1 percent who do succeed, the triumph is temporary.
The vast majority regain the weight over the next few years. The average dieter spends a whole lot of money and makes four or five new attempts each year, with almost no hope of success.
This is all truly bizarre. Maybe we’re not seeing it because we’ve become inured to the hopelessness of the struggle.
Let’s consider if this happened in a different domain: If colleges and universities only graduated 1 percent of their students, and researchers found that the other 99 percent of students were dropping out and re-enrolling four and five times each year while spending billions of dollars to do it, that would be front-page news.
We would be outraged. We would say something smelled fishy, and we’d demand that it be fixed.
We certainly wouldn’t be thinking that the 99 percent were probably just lazy or weak-willed.
No, there’s something strange going on here, and we’re clearly missing important pieces of the puzzle.
I think that we can all agree—and the research is very clear—that people are genuinely motivated to lose weight.
They’re spending enormous sums of money to do it. Few things are more desirable in our Western culture than being slender. So why can’t people succeed?
When I was overweight, I wanted to get thin with every fiber of my being. I was desperate to get that weight off. I remember the focus and intention I would put into each new attempt…
...I was always so sure that I would finally make it work.
I would weigh myself, measure myself, write down my goals, stay up late reading about the food plan I was going to start, and then commence with fanfare and tons of enthusiasm.
And it would work! I’d start to lose weight!
Then…there would be some kind of Twilight Zone time warp and, a few months later…
...I would be even fatter than before and rallying the effort for yet another attempt.
What happened between point A and point B? And why was I not really online and aware of the unraveling of that attempt?
Let’s go back to that fact about the 99 percent of people who fail to lose all their excess weight.
First, it’s strange that people are failing so badly. Second, it’s strange that we’re not noticing that it’s strange.
It’s bizarre that this phenomenon is happening right under our noses and nobody is noticing.
Why doesn’t anybody seem to wonder why smart, capable, educated, successful, motivated people who really want to get slender…
...just can’t do it?
I really want us, as a society, to understand that we do not have an obesity problem. We have an obesity mystery.
The problem itself doesn’t make any sense. There’s no other field of endeavor that I’m aware of…
...where intelligence, determination, talent, and capability have so little bearing on the outcome.
When I was trying to lose weight, it totally baffled me that I couldn’t do it—because I was capable in so many other areas.
I had earned a Ph.D. in Brain and Cognitive Sciences. I had good friends, and I was happily married.
I ran a marathon. I was fat when I ran that marathon, but I ran it nonetheless. I couldn’t even jog to the mailbox when I first started, but I put my mind to it and…
...I ran 26.2 miles without taking a single walking step. And I lost 10 pounds. I had 60 pounds to lose, but I merely lost 10 of them.
Exercise is not the answer.
What is? How did I finally succeed?
As a neuroscientist, I knew I needed to get my brain on board so it would work for me, instead of against me.
The key to losing the weight was to stop eating addictive foods entirely, specifically sugar and flour.
Sugar and flour wreak havoc on the brain, and even in small doses, leave people wanting more.
When these foods are eliminated entirely, the brain has a chance to literally rewire. Over time, cravings completely disappear.
The other critical piece to getting the brain on board is to automate eating.
Every day, I know exactly what and when I am going to eat. This takes the load off my willpower.
This is crucial, because willpower is like a rechargeable battery that drains very quickly, and in our modern-day environment, it’s an entirely unreliable tool for making consistently healthy food choices.
I rely on my habits instead, and the difference is game-changing.
For me, eating is like brushing my teeth—something I do automatically without expending any effort or mental energy.
Once I discovered the solution to the mystery of the obesity epidemic, I felt called to share this life-changing information with the world.
That’s why I founded Bright Line Eating, and over the past 3 years, it’s become a movement.
Thousands of people have joined me in being able to lose all their excess weight and keep it off.
The answer to sustainable weight loss is not exercise. It’s not in pills or shakes.
It’s in the most powerful tool every single one of us already possesses: our own brains.
About the Author
Dr. Susan Peirce Thompson is an Adjunct Associate Professor of Brain and Cognitive Sciences at the University of Rochester…
...an expert in the psychology of eating, and the New York Times Best-Selling author of Bright Line Eating: The Science of Living Happy, Thin, and Free.
She is also a formerly obese woman who has been slender for well over a decade, which puts her in the 1/100th of the top 1% of successful weight loss maintainers.
As such, she felt called to share the solution she’d found with anyone who is suffering from food addiction and obesity.
Based on her experience and expertise, she created Bright Line Eating, a company whose mission is to teach people about the science of weight loss and give them the tools they need to break the cycle of yo-yo dieting and food cravings.
Check It Out
The Two-Minute Trick
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What if there was a simple hack that could triple your odds of eating healthy the next day…
...and it only took 2 minutes?
This simple practice is absolutely life transforming.
Make this two-minute trick a daily habit. The weight melts off while your self-esteem soars!
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